INSIGHT is a book about the correlation between identity and eyesight. It shows how everything we know, or we think we know affects the way we see things. This is because our perception of the world are hypotheses made by the brain based on past experiences and stored information. So ultimately, our perception defines our reality. The book features images and stories from real people to demonstrate what they see and their perspective towards it. 

I created a book composed of intervened images and optical illusions. The concept behind the book is perception=reality. It communicates the way everything we see is just our perception of reality since most of the information our eyes capture doesn't make it to the brain. The book consists of 6 interviews of different people and shows their different ways of seeing everyday things.

The first part of the process was choosing subjects to interview that would have a very different perspective of life. After interviewing each one I photographed every day things that every subject perceived differently. After that I built the book and added optical illusions in order to make it more interactive. I also included 3D glasses to reveal hidden text in the book.

Half letter sized book binded with hot melt.